
Morris, who became Lord Nuffield / bbc.co.uk
William Richard Morris Nuffield started off well, but ended as the man who almost singlehandedly destroyed the British car industry. I don’t suppose this was his intention, but he did, helped by his opposite number at the Rootes Group.
In the 1950s, Britain had a long line of prosperous carmakers, famous for the typical British design, safety, elegance and comfort. The names of these motor cars filled two columns on a double page spread in Motor Magazine. Now only Morgan, LandRover, Jaguar and Aston-Martin and perhaps Bristol remain British and independent. Rolls-Royce and Bentley are German. The Mini is German. Vauxhall is American, and designed by Opel. Nuffield is solely responsible for the loss of Austin, Morris, Wolseley, Riley, MG & Rover (he started the rot here). Jaguar survived, though it was briefly a Ford. Here is how the disaster happened. (more…)